Airtel has played down suggestions it has suffered substantial financial loss following the Fast Track High Court ruling ordering a cessation of its
“Freedom to Dream” promotion.
The National Lottery Authority sued Airtel because it says the promotion was illegal.
The promotion has been supported with a massive advertising campaign across media platforms including radio, television, the internet, billboards and flyers at great costs.
Country Manager, Phillip Sowah however believes the funds were committed to a good cause.
He said the company was only concerned because the promotion was designed to give its subscribers unparalleled experience.
The...