Tuesday, March 1, 2011

Unveil 3-door micro concept car of the size of Tata Nano

ata Motors is all set to unveil a compact car in the upcoming Geneva car show this week. Ratan Tata, chairman Tata Motors will be present at the occasion and will unveil the automaker’s latest three-door small car which will be an experimental model for the European car market. Anticipations are high that the new car will be given an entirely a new name and not Tata Nano but will be about the same size as that of Nano (over 3m long).

The company is yet to make any official decision about the powertrain of the car, its launch and other specifications of the car including the price but one sure thing that came out of Tata’s official spokesperson was that the compact car was designed with the idea of lot of space specifically for the European market. Tata had earlier expressed its desire to bring the Nano to Europe in 2011 and has said that it was working on European and American versions of the Nano and will bring the US specific Nano in 2011.

Speaking at an interview Carl-Peter Foster, chief executive Tata Motors said that the ‘concepr car’ is engineered as to provide maximum interior space and will be produced in India. Tata’s micro concept would enter the European market ‘not before 2013’, added Carl-Peter Foster.

Tata’s micro concept car will be ultra cheap and its low cost is going to be its biggest USP. But in order to become a hit in the European market it will have to meet the strict emission and safety norms in Europe to be able to compete against the top brands in the concept vehicle category predominanted by Volkswagen, Nissan, Ford and more. The production of the car will most possibly start in 2013 which makes the micro concept car a long term initiative.


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