Monday, April 11, 2011

Airtel downplays impact of court order stopping “Freedom to Dream” promotion

Airtel has played down suggestions it has suffered substantial financial loss following the Fast Track High Court ruling ordering a cessation of its

“Freedom to Dream” promotion.

The National Lottery Authority sued Airtel because it says the promotion was illegal.

The promotion has been supported with a massive advertising campaign across media platforms including radio, television, the internet, billboards and flyers at great costs.

Country Manager, Phillip Sowah however believes the funds were committed to a good cause.

He said the company was only concerned because the promotion was designed to give its subscribers unparalleled experience.

The ruling meanwhile has implications for the way the telcos and businesses in general run promotions which are usually aimed at attracting customers and clientele.


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